A digital media specialist creates websites and multimedia applications combining the power of digital technology with effective use of graphics, audio, photographic and video images.


Designs, lays out and codes, multimedia applications and websites to maximize information presentation, including marketing messages. Makes recommendations on technical interfaces and ensures sustainability through application of appropriate content management systems.


Accountable (A): Multimedia component
Responsible (R): Integrated solution
Contributor (C): Solution in operation

Main tasks

  • Design web and multimedia content to provide clear and visually attractive solution in line with customer needs
  • Test and resolve any technical issues
  • Ensure accessibility for disabled users and for accessibility via a range of browsers
  • Ensure compliance with privacy, legal requirements and environmental constraints

e-CF Competences assigned

KPI Area

Fully functional web components