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Class 7310 - Advertising of International Standard Industrial Classifications of All Economic Activities (ISIC) Rev.4 includes the provision of a full range of advertising services (i.e. through inhouse capabilities or subcontracting), including advice, creative services, production of advertising material, media planning and buying.

This class includes:

• creation and realization of advertising campaigns (#cpc8361):
  • creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
  • creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.
  • media representation, i.e. sale of time and space for various media soliciting advertising (#cpc8362)
  • aerial advertising
  • distribution or delivery of advertising material or samples
  • provision of advertising space on billboards etc.
  • creation of stands and other display structures and sites
• conducting marketing campaigns and other advertising services aimed at attracting and retaining customers (#cpc8363):
  • promotion of products
  • point-of-sale marketing
  • direct mail advertising
  • marketing consulting

This class excludes:

• publishing of advertising material, see #isic5819 - Other publishing activities
• production of commercial messages for radio, television and film, see #isic5911 - Motion picture, video and television programme production activities
• public-relations activities, see #isic7020 - Management consultancy activities
• market research, see #isic7320 - Market research and public opinion polling
• graphic design activities, see #isic7410 - Specialized design activities
• advertising photography, see #isic7420 - Photographic activities
• convention and trade show organizers, see #isic8230 - Organization of conventions and trade shows
• mailing activities, see #isic8219 - Photocopying, document preparation and other specialized office support activities

Services

CPC Group #cpc836 - Advertising services and provision of advertising space or time with classes

• #cpc8361 - Advertising services
• #cpc8362 - Purchase or sale of advertising space or time, on commission
• #cpc8363 - Sale of advertising space or time (except on commission)

7310

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