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This Information Ecosystem (xy) stakeholder is active in #isic631 - Data processing, hosting and related activities; web portals¹.

Large technology companies, many headquartered in locations where technology regulation is limited, wield immense power. They profit from vast troves of data harvested on user behaviour, allowing them to shape transnational information flows and control digital experiences on a global scale.

To redress this power imbalance, a framework is needed that prioritizes both transparency and independent oversight. Users deserve control over their data and online experiences, with clear avenues for complaint and redress. Accountability mechanisms are needed to address the responsibility of technology companies for the consequences of the design and use of their products and services on human rights and social cohesion, including in crisis and conflict situations.

This will require a critical and transparent assessment of platform architecture to identify features that erode information integrity and undermine human rights. Strategies to prevent and mitigate such erosion should be implemented while safeguarding freedom of expression and access to information.

Disinformation and hate should not generate maximum exposure and massive profits. New commercially viable business models that do not rely on targeted programmatic advertising could foster innovation, increase user empowerment and serve the public interest. This multifaceted approach can create a more balanced information ecosystem that respects user rights and fosters a trustworthy online environment.

For this stakeholder, the UN Global Principles for Information Integrity - Next Steps gives these recommendations:

• #gpii631a - Integrate safety and privacy from design to delivery(xy,m)
• #gpii631b - Re-evaluate business models(m)
• #gpii631c - Protect children (xy,m)
• #gpii631d - Allocate resources(xy,m)
• #gpii631e - Ensure consistent content moderation(xy,m)
• #gpii631f - Uphold labour standards(j,m)
• #gpii631g - Establish independent oversight(xy)
• #gpii631h - Develop industry standards (l)
• #gpii631i - Elevate crisis response(j)
• #gpii631j - Support political processes(j)
• #gpii631k - Collaborate with stakeholders(j)
• #gpii631l - Establish robust complaint mechanisms(xy)
• #gpii631m - Communicate clear policies(xy,m)
• #gpii631n - Enforce advertising policies(xy)
• #gpii631o - Demonstrate advertising transparency(m)
• #gpii631p - Support media safety and diversity(xy,m)
• #gpii631q - Provide data access(m)
• #gpii631r - Ensure disclosure(j,xy)
• #gpii631s - Offer control and choice(m,xy)
• #gpii631t - Label AI content(xy,m)
• #gpii631u - Ensure privacy(m)
• #gpii631v - Foster digital literacy(xy)

Source : United Nations Global Principles For Information Integrity.